The Persuasive Case

The jury notedAs winner of The Persuasive Case, Ruben Esser is recognised for founding TenderBoost and bringing the discipline of the advertising world to the tender. A graduate of the Design Academy Eindhoven with work in the Stedelijk collection, he now reads between the lines of a brief for a living. The jury observes that he wins things for other people rather more often than for himself, and that tonight corrects this in a small way.